Cocoon Apothecary is a skincare brand based in Kitchener, Ontario, known for its commitment to eco-conscious practices, plant-based ingredients, and holistic self-care. With a growing product line and an established loyal customer base, the brand needed a refreshed visual identity that would reflect its values while standing out in the evolving clean beauty market.

I was tasked with reimagining the brand identity with a modernized logo and a flexible, scalable packaging system for the full skincare line—enhancing shelf presence, elevating simplicity, and creating stronger cohesion across products.

Created while working at Him&Her | Art Direction: Kevin Nunn
All product photography ownership of Cocoon Apothecary